Senior Director, DTC Marketing - Dry Eye Disease Portfolio job in Bridgewater
Job Type
Location
Salary
Date posted
Job title
Bridgewater, New Jersey - NJ Bausch + Lomb
| Job Ref: | 17540 |
| Employer: | Bausch + Lomb |
| Category: | General Marketing |
| Salary: | $100,000+ |
| Salary and Benefits: | USD 215,000.00 - 255,000.00 per year |
Location | |
| State: | New Jersey - NJ |
| City: | Bridgewater |
| Map: | United States, New Jersey , Bridgewater (Show on map) |
Description | |
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Bausch + Lomb (NYSE/TSX: BLCO) is a leading global eye health company dedicated to protecting and enhancing the gift of sight for millions of people around the world-from the moment of birth through every phase of life. Our mission is simple, yet powerful: helping you see better, to live better.
Our comprehensive portfolio of over 400 products is fully integrated and built to serve our customers across the full spectrum of their eye health needs throughout their lives. Our iconic brand is built on the deep trust and loyalty of our customers established over our 170-year history. We have a significant global research, development, manufacturing and commercial footprint of approximately 13,000 employees and a presence in approximately 100 countries, extending our reach to billions of potential customers across the globe. We have long been associated with many of the most significant advances in eye health, and we believe we are well positioned to continue leading the advancement of eye health in the future. Overview We are seeking a strategic and results-driven Senior Director of Direct-to-Consumer (DTC) Marketing to lead the U.S. consumer marketing strategy in the dry eye disease (DED) category. This role is accountable for developing and executing integrated DTC strategies that increase disease awareness, motivate patient engagement, and drive demand while maintaining strong alignment with regulatory and compliance standards. This position will play a critical role in evolving the organization's DTC operating model, including leveraging AI and advanced marketing technologies to drive personalized content creation and real-time optimization. The ideal candidate brings deep expertise in DTC marketing, a sophisticated understanding of patient behavior, and a strong point of view on how emerging technologies can enhance speed, relevance, and scale in consumer engagement. This leader will be highly collaborative, data-driven, and passionate about building brands that meaningfully improve patients' lives. This position reports to the Senior Vice President and General Manager, North America Pharmaceuticals. Key Responsibilities Strategic Leadership & AI-Driven Evolution:
Campaign Development & Execution:
Marketing Innovation:
Telehealth Integration & Performance:
Patient Engagement & Experience:
Performance & Optimization:
Leadership:
Qualifications
Strongly Preferred
Note: This role is eligible for our hybrid work schedule allowing for up to 2 days/week of telecommuting from home and 3 days/week in our Bridgewater, NJ corporate office. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. For U.S. locations that require disclosure of compensation, the starting pay for this role is between $215,000.00 and $255,000.00. The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors. U.S. based employees may be eligible for short-term and/or long-term incentives. They may also be eligible to participate in medical, dental, vision insurance, disability and life insurance, a 401(k) plan and company match, a tuition reimbursement program (select degrees), company holidays, and well-being benefits, among others. U.S. based employees are also eligible to receive sick time, floating holidays and paid vacation. Job Applicants should be aware of job offer scams perpetrated through the use of the Internet and social media platforms. To learn more please read Bausch + Lomb's Job Offer Fraud Statement. Our Benefit Programs: Employee Benefits: Bausch + Lomb Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time. | |
ref: (17540) 4 hours ago
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